La salle amplifiée

A new concert hall opens its doors in France: La Salle Amplifiée. Its identity reflects the values of the underground culture from which it was directly inspired. The experimental typography carried out and used for all supports is the perfect example.

logo construction_150x-100.jpg

The identity, the logo, the typography is based on the work of Wim Crouwel for The New Alphabet : The eye must adapt to the typography and not the reverse.

© 2019 par François HILD. 

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